There is a curious pattern among entrepreneurs.
They insure their factories. They insure their vehicles. They insure their equipment. But they delay insuring the most valuable asset of all: themselves.
It is not negligence. It is psychology.
Entrepreneurs are wired for optimism. That optimism helps them build companies. But it also makes them underestimate risk.
Yet every organisation ultimately depends on the decision-making capacity of its leaders.
If that leadership disappears unexpectedly, the company can face severe disruption.
If your organisation depends heavily on you as the founder or CEO, it may be time to examine whether the company is properly protected against leadership risk. Jasmine Lily Ho works with founders to design protection frameworks that safeguard both the organisation and the people who depend on it.
